Data Privacy Compliance Blog & Resources | TrueVault

Privacy Compliance News

Clarity over chaos chaos

Practical privacy guidance for ecommerce teams, product updates, and the latest on changing laws.

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Practical guidance

California's DROP Is Now Enforceable. Here's What That Means for Your Business.

‍Enforcement of California's Delete Request and Opt-Out Platform (DROP) began August 1. Data brokers now face fines of $200 per request, per day. The first thing to figure out is whether California considers you one.

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Privacy updates

The tools running your store are now the tools running these lawsuits.

If you run an ecommerce site, the tools you use every day, like ad pixels, session replay, chat widgets, even your search bar, are the same tools fueling a wave of lawsuits in California right now.

Privacy updates

What Vermont's New Privacy Law Means for Ecommerce Brands

Privacy laws have been moving quickly this year. Vermont became the fourth state in 2026 to pass a comprehensive privacy law, joining Oklahoma, Alabama, and Louisiana.

Privacy updates

What Louisiana's New Privacy Law Means for Your Ecommerce Stack

If you're already complying with another comprehensive state privacy law, the LDPA won't introduce many surprises. Most of the requirements will look familiar, with a few Louisiana-specific additions like the required notices and standalone revenue threshold.

Practical guidance

Connecticut just updated its privacy law again. Here's what brands need to know.

Connecticut doesn't wait around. The state has already updated its privacy law twice since 2023 with another round of changes landing soon.

How [solidcore] scaled privacy operations without adding manual overhead, slowing down legal, or turning compliance into a bottleneck.

With TrueVault, what was once a manual, reactive process spread across inboxes and teams is now built into normal operations. The backlog is gone, requests move faster, and the company hasn’t needed additional headcount to keep up with growing demand.

Practical guidance

What GM's $12.75M CCPA Fine Tells Us About Where Privacy Enforcement Is Headed

Explore what GM's $12.75M CCPA fine reveals about California privacy enforcement priorities, regulator expectations, and compliance risks for businesses.

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Privacy concepts

Privacy Opt-Outs vs. Email Unsubscribes

Privacy opt-outs and email unsubscribes may appear similar on the surface, but mixing the two up can cost your business marketing opportunities. Read more.

Privacy concepts

Global Privacy Control: A New Requirement for Compliance

Global Privacy Control is making advertising opt-outs easier than ever for consumers, and failure to implement it on your website may lead to fines.

Privacy concepts

Data Brokers: What Are They and Why Does It Matter?

Lots of businesses have relationships with data brokers, but it may create some complications down the road for privacy compliance. Read the key takeaways.

Privacy concepts

Cookies & Privacy Compliance

Websites use cookies by the dozens, but most businesses don’t understand the privacy implications of this technology. Learn the key facts and requirements.

Privacy concepts

Collection Purposes: How You & Your Vendors Work Together

Most data processing is now done by outside vendors, but businesses are still responsible for disclosing it. Learn how this fits into privacy compliance.

Practical guidance

California's DROP Is Now Enforceable. Here's What That Means for Your Business.

‍Enforcement of California's Delete Request and Opt-Out Platform (DROP) began August 1. Data brokers now face fines of $200 per request, per day. The first thing to figure out is whether California considers you one.

More articles

Practical guidance

California's DROP Is Now Enforceable. Here's What That Means for Your Business.

‍Enforcement of California's Delete Request and Opt-Out Platform (DROP) began August 1. Data brokers now face fines of $200 per request, per day. The first thing to figure out is whether California considers you one.

Practical guidance

Connecticut just updated its privacy law again. Here's what brands need to know.

Connecticut doesn't wait around. The state has already updated its privacy law twice since 2023 with another round of changes landing soon.

Practical guidance

What GM's $12.75M CCPA Fine Tells Us About Where Privacy Enforcement Is Headed

Explore what GM's $12.75M CCPA fine reveals about California privacy enforcement priorities, regulator expectations, and compliance risks for businesses.

Practical guidance

The real lessons of the European Wax Center settlement

A national consumer brand just paid $5 million because their website ran tracking pixels the way almost every website runs tracking pixels. Learn more.

Practical guidance

How Long Can Businesses Keep Personal Data?

Learn how long businesses can retain personal data under privacy laws and how to set defensible retention periods based on purpose, risk, and legal duties.

November 5, 2024

Practical guidance

One & Done Privacy Compliance? Think Again!

Privacy laws are new and rapidly changing, so businesses can't just get compliant once and then forget about it. Learn how to stay on top of these changes.

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Multi-jurisdictional compliance

Which Privacy Laws Apply to Your Business?

With the increasing number of privacy laws added every year, it can be difficult to know which apply to your business. Learn about each law's criteria.

Multi-jurisdictional compliance

When Do the New State Privacy Laws Go into Effect?

U.S. state legislatures have been busy passing privacy laws. Check the exact date when each of the new laws go into effect. See what companies should know.

Multi-jurisdictional compliance

Time Limits for Responding to Privacy Requests

The amount of time allowed to respond to privacy requests varies by jurisdiction and request type. Use this reference chart to keep it all straight.

Multi-jurisdictional compliance

Managing Privacy Compliance in Multiple Jurisdictions

Data privacy laws are multiplying rapidly in the United States and elsewhere. Complying with all of these laws at once will take some planning. Learn more.

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More articles

Privacy updates

The tools running your store are now the tools running these lawsuits.

If you run an ecommerce site, the tools you use every day, like ad pixels, session replay, chat widgets, even your search bar, are the same tools fueling a wave of lawsuits in California right now.

Privacy updates

What Vermont's New Privacy Law Means for Ecommerce Brands

Privacy laws have been moving quickly this year. Vermont became the fourth state in 2026 to pass a comprehensive privacy law, joining Oklahoma, Alabama, and Louisiana.

Privacy updates

What Louisiana's New Privacy Law Means for Your Ecommerce Stack

If you're already complying with another comprehensive state privacy law, the LDPA won't introduce many surprises. Most of the requirements will look familiar, with a few Louisiana-specific additions like the required notices and standalone revenue threshold.

Privacy updates

A Big Year for Data Privacy Draws to a Close

2023 was slated to be an important year for data privacy, and it did not disappoint. Take a look back at the biggest developments over the last year.

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More articles

Multi-jurisdictional privacy

State Privacy Law Comparison

Many U.S. states are enacting their own data privacy law, forming a complicated patchwork of rules. Compare the different laws' requirements. Learn more.

all Case studies

Practical guidance

P.F. Candle Co. built a privacy workflow that their lean ecommerce team could actually maintain.

TrueVault helped P.F. Candle Co identify hidden gaps, automate GPC opt-out requests, and keep workflows current as vendors, tracking tools, and privacy requirements continued changing.

Tommy John replaced scattered privacy request handling with a workflow the team could keep up with.

TrueVault helped Tommy John centralize privacy requests, reduce manual coordination, and move beyond single-person dependency.

Privacy concepts

How [solidcore] scaled privacy operations and not costs

[solidcore] built its brand on customer trust. TrueVault helps the company maintain that trust through privacy operations that continue working as the business grows.

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Our team has helped hundreds of ecommerce brands keep privacy current without adding more overhead.