TrueVault & Blotout: what each one does, and when you need both

If you're using Blotout for server-side tracking, you might be wondering whether its consent management capabilities can replace your existing privacy platform.

It's a reasonable question. Blotout helps ecommerce brands preserve marketing data while managing consent, and there's some overlap with what TrueVault offers.

But customer requests, privacy policies, vendor oversight, and changing legal requirements still need attention. Understanding how those responsibilities are handled can help you decide whether Blotout covers your needs or whether there's a role for both platforms.

‍

What Blotout does

Blotout helps ecommerce brands improve the reliability of their marketing data through server-side tracking.

Its EdgeTag product sends customer events, such as page views, add-to-carts, and purchases, to advertising platforms like Meta, Google, and TikTok. Server-side tracking can help reduce some of the data loss associated with browser restrictions and other tracking limitations.

Blotout also offers consent management designed to work with that infrastructure, helping brands manage which customer events can be collected and shared based on visitors' privacy choices.

For ecommerce teams investing heavily in paid advertising, that combination can be valuable. More reliable event data can improve attribution and give advertising platforms better information for campaign optimization, while integrated consent controls help manage how that data is shared.

What TrueVault does

TrueVault helps ecommerce teams manage the ongoing work of privacy compliance as their businesses change.

Privacy responsibilities often fall across marketing, ecommerce, legal, and customer support. Someone needs to handle customer requests, maintain policies, keep track of vendors, and understand what changing requirements mean for the business.

TrueVault brings those responsibilities together through software, automated workflows, and hands-on guidance, reducing the work required from your team.

Here's what that includes:

• Consent management. Manage cookie and tracking consent across your storefront and connected tools, with visibility into how consent affects analytics and attribution.
• Consumer privacy requests. Collect, verify, and manage access, deletion, and opt-out requests through structured workflows, with visibility into deadlines and next steps.
• Data mapping and vendor visibility. Understand what customer data you collect, which vendors handle it, and how that information moves through your business.
• Privacy policies and notices. Create and maintain policies that reflect your data practices, vendors, and applicable requirements.
• Ongoing compliance upkeep. Keep up with changing privacy laws and understand when updates to your workflows, policies, or consent setup may be needed.
• Hands-on guidance. Get help from people who understand ecommerce privacy, from onboarding and implementation to figuring out what matters when something changes.

That support is a consistent theme in TrueVault's customer reviews. When a new requirement comes up or something changes in your storefront, you have people who can help you understand what matters and what to do next.

TrueVault vs. Blotout: How the capabilities compare

Both platforms offer consent management, but their broader capabilities support different parts of an ecommerce business.

How Blotout and TrueVault work together

Let's say your ecommerce team uses Blotout to improve server-side tracking and manage consent across your advertising platforms. Your marketing team has invested in getting that infrastructure working well, and you want to preserve it.

Then you add a new customer data platform to your stack. That vendor may introduce new data flows that need to be documented and reflected in your privacy disclosures.

A customer also submits a deletion request. Their information lives in Shopify, Klaviyo, and your support platform, so someone needs to identify the relevant systems, coordinate the request, and track its completion.

Blotout can continue supporting your marketing data infrastructure while TrueVault helps your team manage those broader privacy responsibilities.

You get to keep the tracking setup that works for your business while reducing the manual work involved in keeping your privacy program current.

What about consent management?

Since both platforms offer consent management, you'll need to decide how those capabilities work together.

Running two independent consent banners can create a confusing experience for shoppers and complicate how preferences are communicated across tracking systems.

The key is establishing which platform manages the consent experience and how those preferences are recorded and honored by the tools collecting or sharing customer data.

Your setup will depend on your existing infrastructure, so it's worth reviewing the configuration before making changes.

Does Blotout cover everything you need?

If you're already using Blotout, or considering switching from TrueVault, take a look at the privacy responsibilities your current setup handles today.

A few questions can help you evaluate what's covered:

• Customer requests: Who manages access, deletion, and opt-out requests across your systems, including verification, deadlines, and completion?
• Policies and vendors: How do you keep privacy disclosures and vendor records current when your tracking tools or customer data practices change?
• Changing requirements: Who monitors privacy law changes and determines what your team needs to update?
• Ownership and support: If you replace your current privacy platform, who takes over its responsibilities, and where will your team turn when questions come up?

You may already have people and processes in place to handle these responsibilities. If so, the question is whether your current approach gives your team the coverage and support it needs as the business evolves.

You can keep the marketing infrastructure that's working for your business while making the rest of privacy easier to manage.

For lean ecommerce teams, that work can quickly become another responsibility spread across marketing, legal, support, and whoever knows the most about the current setup.

TrueVault helps bring those workflows together and provides guidance when something needs attention.

Book a privacy review to walk through your current setup and see where TrueVault fits.