Cookie consent management platform (CMP)
Cookie compliance spans GDPR, CCPA, and a growing list of state privacy laws. TrueVault helps you capture the right cookie consent, honor opt-outs, and keep everything working as your storefront evolves.
Trusted by ecommerce brands that want cookie compliance to stay manageable as their storefront evolves.
“Integrated easily with Shopify. Big time saver over trying to keep track of state-by-state regulations manually.”
“Without TrueVault, there would be chaos. It would take away our peace of mind.”
What is cookie consent and what the law expects
Cookie compliance isn’t the same everywhere. In the EU and UK, non-essential cookies generally require opt-in consent before they’re used. In most US states, the focus is giving customers a way to opt out of the sale and sharing of their personal information.
Cookies are small files that help websites recognize a visitor’s browser. Some are essential for your site to work. Others track visitor behavior or share information with third parties, which is where privacy laws come into play. Here’s what matters most.
First-party vs third-party
Third-party cookies, often used for advertising and marketing, typically carry the most privacy risk.
Strictly necessary cookies
Cookies your site needs to function (like the cart) are exempt from consent.
Disclose what you use
A clear cookie policy that lists the categories of cookies running on your site.
Opt-in before firing (EU/UK)
Consent must be affirmative and specific, by category, not all-or-nothing.
Opt-out of sale/sharing (US)
Most ad cookies count as “sharing,” which triggers the right to opt out.
Honor signals
Respect GPC and other browser opt-out preference signals.
A cookie consent compliance checklist
A working list of what most ecommerce teams need in place for cookie compliance.
A starting point, not legal advice. TrueVault helps you work through each item.
Cookie consent tools & solutions
Everything cookie consent touches, in one platform
A cookie banner alone isn’t enough. TrueVault brings together the tools ecommerce teams need to manage consent, control trackers, and keep cookie compliance current as their storefront and tracking setup evolve.
Cookie scanning
Find and categorize every cookie and tracker running on your site.
Consent banner
Opt-in by category, styled to match your storefront.
Opt-out & GPC
Do Not Sell/Share links and automatic signal honoring.
Cookie policy
Generate a cookie policy from the cookies and trackers actually running on your site.
Tracker control
Block non-essential cookies and trackers until visitors consent.
Stay current
Re-scan as your storefront, apps, and trackers evolve to help keep your consent setup aligned.
US COOKIE OPT-OUT
In the US, cookies are about opting out of “sale” and “sharing”
Most US state privacy laws focus on giving customers a way to opt out of the sale and sharing of their personal information. Your cookie setup needs to honor those choices, including GPC signals. TrueVault helps manage US opt-outs and EU opt-ins from the same platform.
COOKIE CONSENT SOLUTIONS
Support from people who get ecommerce
Most teams don’t need a privacy lecture. They need to know what matters and what to fix first.
Cookie consent laws differ by region and keep shifting, and a single theme update can quietly break your setup. TrueVault pairs cookie consent software with real people who help you categorize cookies, configure consent, answer questions, and keep everything working as your storefront evolves.
Fit cookie compliance workflows into your existing operations
Connect the systems already powering your storefront, marketing, and customer data workflows.
Connect your systems
Integrate Shopify, GTM, GA4, Klaviyo, and the rest of your stack.
Scan and categorize cookies
See every cookie and tracker running on your site, including the forgotten ones.
Turn on consent and opt-outs
Capture opt-in where required, support opt-outs where they apply, and honor GPC signals automatically.
Keep everything aligned
Re-scan as your storefront, apps, and privacy requirements evolve.
Works with the systems your team already uses
Connect the tools already powering your storefront, marketing, analytics, and customer data workflows.
Cookie compliance resources for ecommerce teams
Cookie consent questions ecommerce teams usually ask
What are cookies?
Cookies are small text files that websites use to remember preferences, measure performance, and support analytics and advertising. Privacy laws like GDPR and CCPA often require businesses to disclose their use of cookies and obtain cookie consent before certain cookies are placed.
What is cookie consent?
Cookie consent means telling visitors what cookies and trackers your site uses and getting their permission where the law requires it. Strictly necessary cookies generally don’t need consent, while many analytics, personalization and marketing cookies do. The exact rules depend on where your visitors are.
Do I need cookie consent on my site?
If you have visitors in the EU or UK and use non-essential cookies, you generally need opt-in consent before they fire. In most US states, advertising cookies typically require an opt-out of the sale and sharing of personal information instead. Most ecommerce stores need one or both approaches.
Is a cookie banner enough for cookie compliance?
Not on its own. A banner that only displays a notice but still lets trackers fire by default doesn’t meet the bar. Cookie compliance means controlling what actually fires, blocking non-essential cookies until visitors choose, and honoring applicable opt-out signals.
What’s the difference between opt-in and opt-out cookie consent?
Opt-in (EU/UK) means cookies can’t fire until a visitor actively agrees. Opt-out (most US states) means cookies can run, but visitors must be able to stop the sale or sharing of their personal information. A good setup handles both from the same platform.
What is the Cookie Law?
The “Cookie Law” usually refers to the EU’s ePrivacy Directive, which requires consent before setting most cookies. It works alongside GDPR, which requires that consent be affirmative, specific, and given by category rather than through a single all-or-nothing choice.
Does my cookie banner need a “Reject All” button?
If your banner includes an “Accept All” button, GDPR generally expects a “Reject All” option that’s just as easy to find and use. Hiding it behind extra clicks or making it less prominent may be considered a dark pattern and can undermine valid consent.
Do I need a cookie consent management platform (CMP)?
If you use cookies and trackers across multiple vendors or sell into more than one region, a cookie consent management platform (CMP) helps keep consent, opt-outs, and cookie policies organized as your storefront evolves.
Will a consent banner hurt my analytics?
It doesn’t have to. The goal is to capture consent cleanly so permitted data still flows while non-consented tracking stays blocked. TrueVault helps you balance privacy requirements with the visibility your team needs.
We’ll scan your cookies and trackers, show you what needs consent, and help you keep compliance in place without breaking analytics.