The TrueVault platform

Everything privacy touches, in one place in one place

Privacy compliance touches consent, cookies, customer requests, vendors, and policies. Those moving pieces rarely stay still for long. TrueVault brings it all together on one platform, with guidance from people who understand how ecommerce teams operate day to day.

Book a demo

Ecommerce teams use TrueVault to manage privacy without becoming privacy experts.

“Integrated easily with Shopify. Big time save over trying to keep track of state-by-state regulations manually.”

G2 review

“Without TrueVault, there would be chaos. It would take away our peace of mind.”

Ayush Mittal — Director of Engineering, Tommy John

Stop wondering whether a request slipped through

DSAR management

One place to manage consumer privacy requests

When requests come in over email and get handled by whoever happens to see them, things fall through the cracks. Most teams don’t realize there’s a problem until they’re already scrambling to respond. TrueVault gives you one place to receive, verify, and process requests across the vendors in your stack, so nothing depends on one person remembering what happens next.

Keeps every privacy request organized in one place instead of scattered across inboxes and internal follow-ups.
Guides you through each step, or fulfills requests automatically across Shopify, Klaviyo, Meta, and more.
Tracks deadlines and request history so nothing gets missed during the response process.

Data mapping

A complete map of where customer dataflows

Most teams are surprised by how much is running across their site. Pixels, apps, analytics tools, and integration spile up over time, and the data trail gets harder to follow. TrueVault maps how customer data moves through your stack, so you can see what’s collecting data, where information gets shared, and how everything connects.

Tracks 2,500+ vendors so you can see what tools collect and share without manual research.
Surfaces apps, pixels, and integrations collecting customer data that teams often forget are even running.
Keeps your data map current as vendors and tools change, instead of going stale a few weeks later.

See what’s collecting customer data across your site

Privacy policies that stay accurate as the laws change

Privacy policy management

We create, host, publish, and update your privacy policies

A privacy policy isn’t a one-time document. Your site,vendors, and customer data practices keep changing, and policies need to stay current. TrueVault generates policies based on your real stack, hosts and publishes them for you, and updates them as requirements change so policies stay accurate over time.

Policies reflect the vendors and data practices running on your site instead of relying on generic templates.
Hosts and publishes the latest version for you without manually copying-pasting policy updates.
Keeps policies current as state privacy laws expand, without tracking every new requirement yourself.

Preference management

Do Not Sell, opt-out links, and GPC signals handled for you

State privacy laws increasingly require brands to offer clear opt-out processes and honor Global Privacy Control signals. TrueVault handles the setup and routes those preferences through the systems responsible for honoring them.

Sets up “Do Not Sell or Share” and “Your Privacy Choices” links in the right places across your site.
Automatically honors GPC browser signals now required under a growing number of state privacy laws.
Routes opt-out preferences through the systems responsible for honoring customer choices.

Give customers a real way to opt out and honor it everywhere

Know what every vendor does with your customers’ data

Vendor risk management

Vendor classification, oversight, and documentation in one place

Every new vendor is another place where customer data flows. Apps, platforms, and integrations pile up quickly, making it harder to keep track of who processes what, where information is shared, and whether documentation stays current. TrueVault helps organize vendor oversight before things become harder to untangle.

Classifies vendors as service providers or third parties, so you can quickly understand potential exposure.
Keeps vendor agreements and supporting documentation organized instead of buried across systems and folders.
Flags where customer data flows before vendor oversight becomes difficult to untangle.

Questions ecommerce teams usually ask

Isn't a cookie banner enough to be compliant?

Not on its own. A banner customers can see doesn't mean the trackers behind it are actually controlled. Most laws expect real opt-in choices, honored opt-out signals, accurate policies, and a way to handle customer requests. The banner customers see is only one part of the operational work happening behind the scenes.

We're on Shopify — does this work with our stack?

Yes. TrueVault integrates directly with Shopify, along with GTM, GA4, Klaviyo, Meta, and the other tools ecommerce teams already rely on. The majority of our customers run on Shopify, and connecting it takes minutes. We handle the privacy compliance work, so your team doesn't have to build it themselves.

Do we need a privacy or legal team to use TrueVault?

No. TrueVault is built for teams without dedicated privacy departments. The platform handles the operational work, and you get real people who help you prioritize, set things up, and figure out what matters as requirements change.

We already have something in place. Why switch?

Most teams come to us because their current setup keeps breaking, falls behind as requirements change, or doesn't cover as much as they thought. The common thread is usually the same: privacy becomes harder to manage internally. TrueVault helps you stay current without adding more upkeep.

Which privacy laws does TrueVault cover?

The full set of US state privacy laws, with new ones added automatically as they take effect. GDPR (EEA/UK) and PIPEDA (Canada) coverage are available as add-ons if you sell internationally. You can see the full list of laws here.

What happens when a new law takes effect?

We monitor changes in privacy law and update the platform as new requirements take effect. When something requires action on your end, we send a short survey that covers what changed and what needs action, so you're not reading legislation to figure out what matters.

Want to see if your store is actually covered?

Whether you’re replacing a setup that keeps breaking, untangling vendors,requests, and customer data flows, or trying to find out where the gaps are,we’ll help you understand where gaps usually start and what needs attentionfirst.

Book a demo