As 2026 shapes up to be a major year for privacy enforcement, Ford Motor Company is the latest to receive a major fine for violations of the California Consumer Privacy Act.

Data mapping is the most important step in becoming CCPA compliant, as it forms the foundation for every other part of the process. Here is what you need to do to create a thorough and reliable data map for your business.
Incoming Personal Information
- Review the CCPA's definition of "personal information"
The CCPA’s definition of personal information is expansive, and businesses often collect more of it than they realize. - Identify all points where personal information is collected
Check with every department to understand where they collect information. - Categorize consumer groups
By putting consumers into groups, it’s easier to know what personal information is being collected and how it is used. This also helps with responding to privacy requests. - Categorize personal information collected
Names, email addresses, transaction history, IP addresses, etc. some text- Review for exemptions
Some of the personal information you collect may be exempt from CCPA (e.g., publicly available information, HIPAA medical information, and more).
- Review for exemptions
- Identify business purposes for collecting personal information
Sales and marketing, providing goods and services, technical maintenance, etc. - Identify where consumers' personal information is stored
This will make it much easier to respond to consumers’ privacy requests. some text- Review security procedures
The CCPA requires businesses to implement reasonable security procedures to protect consumers’ personal information.
- Review security procedures
Outgoing Personal Information
- Review CCPA's definition of "selling" and "sharing" of personal information
The law’s definition of selling personal information covers many non-monetary transactions, such as receiving a discount on software. Sharing means using personal information for cross-context behavioral advertising (interest-based advertising). - Identify all outside parties to whom you disclose personal information
This should cover everything from credit card processors to Google and Facebook. - Categorize outside parties
Determine whether they are third parties or potentially exempted as CCPA service providers or contractors, then categorize the parties (IT infrastructure, data analytics, etc.). - Identify the business purpose for disclosing personal information
Advertising services, payment processing, etc. - Identify all disclosures which qualify as selling or sharing personal information
Every disclosure to third parties should be examined to determine if the business receives some valuable consideration in exchange. Learn more about this in Step 3: Vendor Classification.
Disclaimer: This content is provided for general informational purposes only and does not constitute legal or other professional advice. Without limiting the foregoing, the content may not reflect recent developments in the law, may not be complete, and may not be accurate or relevant in an applicable jurisdiction. This content is not a substitute for obtaining legal advice from a qualified licensed attorney in the applicable jurisdiction. The content is general in nature and may not pertain to specific circumstances, so it should not be used to act or refrain from acting based on it without first obtaining advice from professional counsel qualified in the applicable subject matter and jurisdictions.
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