What Is a Request to Opt-Out?

For most businesses that sell personal information, consumers are opted in by default. The California Consumer Privacy Act of 2018 (CCPA) gives you, a consumer, the right to direct businesses to stop the sale of your personal information to third parties.

How long can a business take to honor my request?

A business must respond to your request no later than 15 days after the date of your request. The business must confirm with you that your information has been opted out of any sale and must honor this request for at least a year before requesting your authorization to sell your personal information again.

Where do I submit a request to opt-out?

The CCPA requires businesses to post a conspicuous “Do Not Sell My Personal Information” link on their website that redirects to a form where you may opt out of the sale of your information. This form may ask for your name and contact information, as well as a postal address . Unlike a Request to Know and a Request to Delete, you are not required to verify your identity. However, if the business has a reason to believe that a request is fraudulent, your request may be denied.

I am not a California resident, can I still request to opt-out?

The CCPA provisions are only applicable for California residents. Businesses subject to the CCPA are only required to fulfill requests from California residents. However, there may be some businesses that grant opt-outs for non-California residents as well.

Can I opt back in?

Yes. Learn more about making a Request to Opt-In.