What Are My Rights Under the CCPA?

The California Consumer Privacy Act of 2018 (CCPA), which went into effect on January 1, 2020, grants California residents (called “consumers”) greater control over their personal information that is being collected, stored, and shared by certain businesses.

The CCPA establishes four (4) primary rights that you, as a consumer, may exercise:

  1. The Right to Know

    Over the course of your interactions with a business, it may collect various types of personal information from you.

    When you exercise your Right to Know, businesses are obligated to describe the categories of personal information that they have collected, stored, shared, and sold about you. In addition to that, businesses must also provide the specific pieces of information that they have about you, if you make a Request to Know specific information.

    Learn more about the Right to Know: How Do I Exercise My Right to Know?

  2. The Right to Delete

    You may request that a business permanently delete the personal information they have collected from you, in part or in full.

    There are, however, certain circumstances under which a business may deny your request in part or in full, or to retain your information. For example, a business may retain your personal information if it is needed to provide a future service, like performing repairs under warranty.

    Learn more about your Right to Delete: How Do I Make a Request to Delete?

  3. The Right to Opt-Out

    Some businesses might “sell” your personal information, as their information sharing practices might fall under the CCPA’s definition of a “sale” of personal information—such as when a business allows ad networks to collect your information through website cookies in order to provide interest-based advertising. You may opt-out of a sale of your personal information by exercising your Right to Opt-Out.

    Businesses that sell your personal information are required to post a link to their “Do Not Sell My Personal Information” page, usually found at the bottom area of their website, or on an alert banner. This page will provide directions for you to opt-out.

    Learn more about your Right to Opt-Out: What Is a Request to Opt-Out?

  4. The Right to Non-Discrimination

    The Right to Non-Discrimination under the CCPA is an all-encompassing right that needs no action on your part.

    The Right to Non-Discrimination allows for you to exercise your Right to Know, Right to Delete, and Right to Opt-Out without worry of being discriminated against by any business you choose to send your CCPA privacy requests to.

    Learn more about your Right to Non-Discrimination: What Is the CCPA Right to Non-Discrimination?