Chapter 1: Introduction to the Guide

The California Consumer Privacy Act of 2018 (CCPA) is changing the way businesses collect and use consumer data. In fact, it seeks to change the nature of the relationship between businesses and consumers by introducing a new set of privacy protections and rights.

The CCPA aims to protect California residents, but it affects businesses across the world. For many of those businesses, complying with the law will require a significant change to their current privacy practices.

This guide is meant to help executives, managers, and other business leaders understand their new obligations under the CCPA and how to become compliant. It explains the major ideas that businesses should know without overwhelming them with every small detail of the law. You will find helpful links to more detailed information throughout the guide.