In March 2023, Iowa became the sixth US state to pass its own comprehensive data privacy legislation. It is also the first Midwestern state to pass such a law. After being approved unanimously by both the state house and senate in a matter of weeks, the new law is yet another signal that data privacy is gaining momentum as a priority for lawmakers.
Known informally as the Consumer Data Protection Act, Iowa’s privacy law is based closely on its Virginia counterpart, with a few important distinctions. Here’s a quick introduction to its key features.
Iowa’s Consumer Data Protection Act goes into effect on January 1, 2025.
Iowa’s privacy applies to any for-profit entity that does business within the state, as long as at least one of the following conditions applies:
Businesses should keep in mind that, as with other data privacy laws, they are likely processing personal data about all of their website visitors. If you get more than 8,400 unique visitors per month, the law likely applies.
The overarching requirements imposed by the Iowa Consumer Data Protection are similar to other state privacy laws. These obligations can be broken broadly into three categories:
Iowa consumers will now have the following privacy rights:
Businesses face civil fines of up to $7,500 per violation.
There is no private right of action for Iowa consumers, meaning they cannot sue businesses over violations.
While most of the new generation of data privacy laws share many common features, none of them are identical. Iowa’s privacy law differs from other states in ways that are generally more permissive. These differences include:
This is far from a full list, but it gives a general idea of how the Iowa law differs from others.
In the absence of a federal privacy law, privacy compliance in the US is steadily getting more complicated. Managing half a dozen or more different laws is a tall order for many small and medium-sized businesses. Miscalculation can lead to expensive fines or, on the other end, overcompliance that results in missed marketing opportunities.
TrueVault US is an attorney-designed software product that helps businesses comply with privacy laws from across the country. Through guided questions and automated workflows, you can get your business compliant in as little as a few hours and be ready to respond to any privacy request.
To learn more about how TrueVault US works, contact our team today.
Disclaimer: This content is provided for general informational purposes only and does not constitute legal advice. This content is not a substitute for obtaining legal advice from a licensed attorney. The information on this page may be changed without notice and is not guaranteed to be complete, correct or up-to-date, and may not reflect the most current legal developments.