Google Consent Mode

Implementation guide for Google advertisers

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How to get started

This page is for teams implementing TrueVault with Google tags. It covers the minimum required setup for Consent Mode on web properties.

Set up flow: install CMP tag, map consent choices to Google signals, set default state, push updates on user action, then validate in GTM and Tag Assistant.

After validation, publish and monitor measurement impact for the first 7 days.

Quick setup checklist

Minimum steps required to launch a working Google Consent Mode implementation.

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1. Install CMP tag

Deploy the TrueVault CMP script directly or through Google Tag Manager.
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2. Enable consent mapping

Map user choices to Google consent signals such as ad_storage and analytics_storage.
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3. Configure defaults

Set default denied consent state where required, before any ad or analytics tags fire.
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4. Send consent updates

Dispatch consent update events immediately when a visitor accepts, rejects, or customizes choices.
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5. Validate tags

Use GTM Preview and Google Tag Assistant to confirm signal values and event order.
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6. Publish and monitor

Go live, then review conversion and attribution trends during the first week.

Need help?

For implementation support, email support@truevault.com or contact your customer success manager.